Friday, March 8, 2013

Used Car Leads - DealerRefresh Automotive Technology Forums


Depending where you are located;

Craigslist.

About 3000 cars a day going into Pittsburgh area (slow market). Cleveland is the same.

Bad news: You will not get huge results.
Good news: It will be cheap to get it done right now and you can learn your area from the beginning.

You can try setting the postings to link to a landing page instead than a VDP and have Hook-logic set up in that page so only those far away customers get the offer (so you can control and measure the amount needed to offer to get them to respond separate than regular local customers).

If Dealer.com can set up separate inventory pages to the city, then linking to the VDP is even better. This is what I mean:

Infiniti of Kirkland inventory URL's with Kirkland in the link structure: http://www.infinitiofkirkland.com/se..._wa/tp-cy98033

Infiniti of Kirkland inventory URL's with Everett in the link structure:
http://www.infinitiofkirkland.com/se..._wa/tp-cy98201

Source: http://forum.dealerrefresh.com/f46/used-car-leads-3160.html

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