ICBI is taking a leap ahead in continuing its efforts of reaching out to its audience. The beginning was made with the first set of ads projecting First Impressions and Image Consultants during the show ?What Not to Wear India? hosted by actress Soha Ali Khan and designer Aki Narula. The response to the ads has been tremendous.
We now continue these ads to expand our reach out programme to the audiences of TLC and Zoom. We believe that these two channels are great vehicles to communicate with the audience.
The ICBI ads have been appearing since 1st October on ?Style Star? a programme with immense popularity on TLC. The programme offers an inside look at the style evolution of favourite celebrities. The ads will also start appearing on the programme ?Oh My Gold? from 22nd October. Oh My Gold is an enchanting exploration of some of the most distinct jewellery and ornamental styles of India.
In addition, the ads will appear in a big way on Zoom TV repeating 22 times in a day from 15th October. The ads will also appear in associate sponsorship with 5 different programs on Zoom TV.
This move has been done after a careful study of audiences with interest in First Impressions and Image Management. Through these campaigns, we expect to build greater awareness in the audience about image management and image consulting and that they can turn to an image consultant?s advice or become an image consultant themselves.
ICBI is the pioneer institute, training image consultants in the art and science of image management. In addition, the institute provides comprehensive business, marketing and technical support for consultants to set up a successful image consulting business.
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Source: http://www.imageconsultinginstitute.com/2012/10/16/icbi-tvc-2/
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