I?m a third generation real estate agent who has worked for eight different real estate brokerages in two states and worked with countless other real estate brokerages and franchises to assist them with their technology needs. Pretty much every family dinner conversation in my life has revolved around real estate.
Part of my role ?at Trulia is to utilize my insider perspective to educate ?Trulians? on the inner workings of the real estate business, giving our team the insight they need to create innovative products and services for real estate brokerages and agents.
In December of last year, Trulia hired Alon Chaver to run our Industry Services business unit. ?Alon is a twenty-five year industry veteran who carries a deep respect for our industry partners and the market challenges they face in operating their daily businesses.??His depth of industry knowledge is a great addition to our team and provides an industry perspective that is highly valued within our organization.
Over the last six months, we?ve launched new programs designed to help franchisors and brokerages build their businesses and boost agent success by working in partnership together, and we?ve started new programs for MLSs to help them better serve their members and improve data quality.? While these changes have been significant, they are really just the beginning.
Last week, Trulia announced plans to acquire Market Leader, a leading provider of software to the real estate industry. ?Market Leader has great CRM, website, and marketing products and is an excellent strategic fit for Trulia.
Since we announced our acquisition plans; we?ve had countless conversations with existing customers and other industry participants.? Our brokerage and franchise customers are excited about the combination, and the potential to enhance the productivity of their agents by offering a comprehensive, end-to-end solution for lead generation and agent productivity.
We?ve also received lots of questions. While the acquisition will not close for some time, I can share with you what we plan for once the merger closes.
Many have asked what we plan to do about RealEstate.com. ?We know that RealEstate.com is a controversial property. Assuming our acquisition of Market Leader closes, we do not intend to operate RealEstate.com the way it is operated today.
Many have asked if Trulia plans to become a brokerage through this acquisition. The answer is no. Market Leader holds brokerage licenses and once the deal closes we will decide what to do with these licenses. Our customers are brokers and they are exceptionally good at it. We?re not. We?re great at technology, mobile development and marketing services. Our goal is to leverage our strengths as a software and technology company with our partners? strengths as brokers to help power the inevitable evolution of the real estate industry.
We?ve also been asked if we plan to use IDX data on Trulia.com. The answer is no. ?We know that the IDX policy is designed to enable usage of data among operating brokers.? We are not an operating broker, and thus we don?t have rights to use IDX data on Trulia. We will only use listings data in accordance with the licenses granted to us by brokerages and MLSs.
Our goal from this transaction is simple ? to deepen our industry offerings and create even more value for our customers. We?re thrilled about the synergies these two organizations bring to the table, so expect to see new products that will help our partners succeed.
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