When it comes to brands using social media to engage with fans, there are few that do it better than Xbox. Xbox has truly captured what it means to create an online community through its integration of social media into its Xbox Live platform. For those of you unfamiliar with Xbox Live, it is an online interface that allows users to play and interact with other gamers online.
Aside from online gaming, the Xbox Live community is a thriving community whose members share in each other?s gaming experiences, exchange tips and inevitably develop alliances. The Live platform already encourages connections between users, so integration of social media into this already established community was a logical step for Xbox.
?
An example of engagement on the XBox Facebook Page
The integration of social media platforms Facebook, Twitter and Last.fm into the Live platform allow gamers to to engage with the gaming community and Xbox brand in a completely innovative way. ?Users are able to share their gaming achievements through news feed, screenshot achievements in real time and engage in conversation with the brand through social networking.
Xbox?s Facebook community boasts over 18 million fans, with immense amounts of engagement (sometimes even up to 5,000 interactions) on posts made by the company. Brand engagement is conveyed in a subtle yet effective way through Xbox?s engagement strategy. Xbox engages its users primarily by asking their fans questions and giving them a voice. Campaigns such as ?Find Out Fridays? present questions related both to the brand and the offline life of the consumer. For example, Xbox posed this question: ?with Father?s Day this Sunday, if you could have one video game father to be your dad, who would you choose?? Due to its content this question received over 13,000 responses.
The latest Find Out Friday garnered lots of positive response
By monitoring fan?s activity on social networks Xbox is able to intimately understand the needs of their consumer demographic. Activity information allows Xbox to create other content that combines the multitude of interest in their community, such as posts about musical artists, tv shows and events. This content further allows fans to deeply engage with the brand, as fans feel that Xbox truly understands them. Through the integration of meaningful content and user engagement practices Xbox?s community continues to thrive, connect and deliver insight for the brand.
Source: http://sequentiaenvironics.com/2012/07/xbox-dominates-facebook/
nascar daytona 2012 kasey kahne angelina jolie right leg saving face academy award winners best picture 2012 oscar winners
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.